Rooted in Purpose.
Built for Results.
MEET THE FOUNDER
Nicole Switala
Hey there—I’m Nicole, your strategic marketing and bookkeeping partner, and the founder of Roots to Results.
With five years of experience in project management, marketing strategy, and now bookkeeping services, I’ve seen how often incredible small businesses get overlooked—not because they’re not good at what they do, but because their digital presence and financial systems don’t reflect the true quality of their work.
I started this business to change that. At Roots to Results, I help service-based businesses bridge the gap between where they are and where they want to grow—whether that means clarifying your message, building a results-driven website, or finally getting your books in order.
You don’t need to become a social media expert or a financial wizard. You need a solid foundation—built on purpose, clarity, and confidence. That’s where I come in.
I take a purpose-first, results-driven approach to everything I do—combining clear strategy with down-to-earth guidance, so you can grow without losing the heart of your business. Whether we’re working on your marketing or your finances, everything is rooted in your values and designed to support real, meaningful growth.
When your business thrives, your whole community benefits—and I’m here to help you make that happen.
Let’s cultivate your success together.
What Sets Roots to Results Apart
Roots to Results is where smart marketing and simple bookkeeping come together to help small businesses grow—without the overwhelm. Whether you need a website that works, a clear message, or books that finally make sense—we’re here to help you get rooted in strategy and focused on results.
Our work blends purpose with practicality and focuses on one thing: helping you grow with clarity. This is strategy and support for real businesses—not hype, not hustle, just what actually works.
Tired of Agencies That Overcharge, Overpromise, and Underdeliver?
Whether you’re looking for a strategic website, simplified marketing, or clear, consistent books—most agencies and freelancers still treat small businesses like afterthoughts. At Roots to Results, we do things differently.
We’re not here to impress you with jargon or overwhelm you with options. We’re here to partner with you—to build trust, create clarity, and help you grow with purpose.
Typical Agencies & Bookkeepers
- No clear strategy
- Minimal communication
- Complicated systems
- Industry jargon
- Templated or one-size-fits-all
- High fees + limited access
- Only offer one service
- You still feel unsure
Roots to Results
- Custom strategy aligned to your goals
- Transparent, consultative support
- Clear tools + simple explanations
- We speak your language (not accountant-speak or marketing fluff)
- Everything we build is tailored to you
- Fair pricing + real partnership
- Strategy + financial clarity under one roof
- You walk away clear, confident, and in control